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The Row x Moda Operandi

In launching The Row's PF23 ready-to-wear collection on Moda Operandi, I crafted a campaign that captured the brand's renowned minimalism and quiet luxury. Throughout the project, I managed all stages, from ideation to execution, overseeing talent sourcing and post production, while ensuring the utmost attention to detail. The campaign was launched across digital and social channels, effectively highlighting The Row's exquisite designs and celebrating its presence on Moda Operandi.

Photography by Nicolas Kern, Styling by Colin Welch, HMU by Sam Addington, Set Design by Haidee Findlay Levin, Production by Jackie Ladner, Model is Daria Bakshi at Muse.

The Row launched across Moda’s homepage and email communications.