FILA’s youthful and eye-catching Sunset Collection, made up of activewear in warm sunset tones and electric neon, needed to draw attention and stand out in a crowded digital landscape. We created sets with a mix of painted sunset backdrops and reflective flooring to make imagery that bursted with color and vibrancy. These images ran on social and ecommerce platforms in the Spring, and provided a much-needed boost of optimism after a long winter.