St. John Knits Spring 2019 Campaign
Inspired the brand’s 1960s Southern California roots, The Last Universe developed the strategic creative direction for St. John’s Spring 2019 Campaign. Shot on location in Palm Springs, we created a relaxed and timeless visual world within a backdrop of modern architecture and warm desert landscape to highlight the softly tailored silhouettes. Starring Doutzen Kroes, the campaign ran nationally in print publications, store windows and on digital and video platforms.
Creative Direction by Magnus Berger and Tenzin Wild, Photography by Lachlan Bailey, Styling by George Cortina, Hair by Kevin Ryan, Makeup by Fara Homidi, Production by No Wheelies. Completed at The Last Universe Agency.
