St. John Knits Fall 2018 Campaign
Inspired the brand’s 1960s Southern California roots, The Last Universe developed the strategic creative direction for St. John’s Fall 2018 Campaign. Situated overlooking the Pacific Coast, we created a warm and relaxed visual world within a backdrop of mid-century modern architecture and primary colors to highlight the Fall collection. Starring Edita Vilkeviciute, the campaign ran nationally in print publications, store windows and on digital and video platforms.
Creative Direction by Magnus Berger and Tenzin Wild, Photography by Lachlan Bailey, Styling by George Cortina, Hair by Teddy Charles, Makeup by Fara Homidi, Set Design by Robert Doran, Production by No Wheelies. Completed at The Last Universe Agency.
